
Who Owns the AI P&L?
Consumer goods has decided AI matters. It has not decided who is accountable for making it pay — and the 2026 data says that single unresolved question is the industry’s largest value leak. The gap…
What actually changes constantly and how they get addressed. Written by the consultants doing the work — a first-hand follow book.

Consumer goods has decided AI matters. It has not decided who is accountable for making it pay — and the 2026 data says that single unresolved question is the industry’s largest value leak. The gap…

The gap is not a modelling error. It is a decision that arrived one cycle late. A demand plan is not a forecast. It is a chain of decisions — what to make, what to hold, what to promise a retailer on…

For centuries, education followed a simple contract: time equals mastery. Four years for a degree. Six months for a certification. Ninety days to onboard. AI is quietly voiding that contract. What…
Long-form thinking on commerce and technology from our consultants. Free, and you choose what you receive.