Signatures that made us who we are.

A sample of commercial transformation engagements across FMCG and retail — anonymized, but real. Hover or tap a card for the shape of the engagement; open it for the full case.

Sales & Channel 0 Loss / <2 days Distribution optimization Redesigned sales routes, geo-trees and distribution for a global FMCG manufacturer and physically relocated a distribution centre — switching to the new structure in under two days with zero loss on sales. Subscriber case Sales & Channel Subscribers A distribution centre moved without losing a single day of sales Sales routes, geo-trees and the physical distribution footprint were redesigned together, then switched over in under two days. Route and geo-tree redesign across the full territoryPhysical relocation of a distribution centreCut-over completed in under two daysZero measurable loss on sales through the switch Open the case Sales & Channel · Data 120,000+ touchpoints Digitalizing field sales & trade marketing A next-generation field tool giving reps live access to sales trends, inventory, market share and competitor data across 120,000+ touchpoints, plus a back-office analytics suite for faster decisions. Subscriber case Sales & Channel · Data Subscribers Live market intelligence in the hands of every rep A next-generation field tool put sales trends, inventory, share and competitor data into the hands of reps covering more than 120,000 touchpoints. Live sales, inventory and share data at the touchpointCompetitor visibility built into the rep's daily flowBack-office analytics suite for faster commercial decisionsRolled out across 120,000+ retail touchpoints Open the case eCommerce & D2C ~50% time saved A devastating move: B2B e-commerce Transformed a multinational's B2B operations to e-commerce — optimizing logistics, eliminating on-site order taking, and adding a big-data sales-suggestion algorithm that cut stock-outs and lifted satisfaction. Subscriber case eCommerce & D2C Subscribers Order taking left the store and went to the algorithm A multinational's B2B operation moved to e-commerce, with a big-data suggestion engine replacing manual order taking. On-site order taking eliminatedBig-data sales-suggestion algorithm at the coreLogistics re-optimized around digital orderingStock-outs down, customer satisfaction up Open the case Marketing · RGM Consumer-density model Consumer-centric route redesign Rebuilt sales geo-trees and coverage around real consumer density and value, aligning trade investment and field effort to where the growth actually is. Subscriber case Marketing · RGM Subscribers Coverage rebuilt around where the value actually is Geo-trees and coverage were rebuilt on real consumer density and value, then trade investment and field effort were aligned to match. Geo-trees rebuilt on consumer density and valueCoverage matched to growth, not to historyTrade investment realigned behind the new mapField effort concentrated where it compounds Open the case Commercial · Market Entry Multi-billion $ bids Commercial market entry for an energy giant Partnered a major holding entering new markets — relationship building, commercial bid preparation and ROI modeling for large infrastructure and renewable-energy programs. Subscriber case Commercial · Market Entry Subscribers Entering a market where every deal is a relationship first Relationship building, commercial bid preparation and ROI modelling for large infrastructure and renewable-energy programmes. Market entry strategy for a major holdingRelationship architecture with the buying sideCommercial bid preparation end to endROI modelling for multi-billion dollar programmes Open the case Coming soon · D2C & AI New programs Recent D2C & commercial-AI engagements Our latest commercial AI and direct-to-consumer transformation work — available on request while these case studies are finalized. Open case Coming soon · D2C & AI The current book of work Our latest commercial-AI and direct-to-consumer transformation programmes, available on request while the case studies are being finalised. Commercial AI agents inside the selling motionD2C propositions built to scale exponentiallyAvailable on request ahead of publication Request details Organizational Design 40% of Redundancy Eliminated Organizing the Structure along the Value Chain Value is horizontal; authority is vertical. In a functional structure, no one below the CEO owns a customer outcome end to end. Every cross-functional decision therefore travels up one silo and down another — the organization's real operating cost is coordination, not work. Accountability requires scope. You cannot hold a leader accountable for an outcome they do not control. Value stream ownership aligns the boundary of accountability with the boundary of the outcome, which is the precondition for genuine performance management. Speed is now the differentiating capability. Open case Organizational Design From Functional Silos to Value Streams: Organizing Around How Value Actually Flows to the Customer Most companies are still organized around functions — marketing, supply chain, IT, finance — while value is created horizontally, across those functions, in the flow from customer demand to fulfilled outcome. This mismatch is the root cause of the symptoms leadership complains about most: slow decision cycles, endless coordination meetings, hand-off defects, and accountability that evaporates. Cycle time compression — end-to-end lead time typically falls sharply when hand-offs between functions are removed; most process time in silEscalation volume — a leading indicator: when decisions no longer need to climb two functional ladders to meet, escalations to the executiveCost-to-serve transparency — value stream P&Ls expose the true economics of serving a segment, which functional cost centers structurally obFirst-time-right / rework rates — defects concentrate at hand-off points; consolidating ownership reduces them. Open the case

30%

S&D cost reduced with digital transformation

top-line growth delivered, powered by AI

100K+

retail touchpoints digitally transformed

20+

high-impact projects across Europe, MEA, South Asia & US

Signatures that made us who we are.

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