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eCommerce & D2C

A devastating move: B2B e-commerce

Transformed a multinational's B2B operations to e-commerce — optimizing logistics, eliminating on-site order taking, and adding a big-data sales-suggestion algorithm that cut stock-outs and lifted satisfaction.

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Client
A multinational consumer goods business
Sector
FMCG · B2B
Region
Europe & MEA
Duration
11 months

The situation

Roughly half of every field visit was spent writing down an order that the customer already knew they wanted. The other half was the part that actually grew the business.

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eCommerce & D2C
Services
  • B2B e-commerce
  • Logistics optimization
  • Recommendation systems
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